Astro

World Cup 2022

BRIEF

As the biggest satellite and IPTV provider in Malaysia, Astro is the only broadcaster in Malaysia to show all 64 matches of the 2022 World Cup. They needed a campaign that uses the hype of the World Cup to get people to upgrade or sign up for the Sports Pack.

SOLUTION

The World Cup is the world's biggest athletic event, bringing together the top football players from all over the world to compete for the biggest sporting prize in history. A heroic quest for the World Cup was dramatised and portrayed in a Qatari backdrop of desert and skyscrapers in order to showcase the magnificence, travel, and competitiveness.

IN COLLABORATION WITH

Adzam (CD), Wesley (Copywriter)

WHEN

2022

WHERE

NagaDDB

ROLE

Art Director & Designer

FIELD

Campaign

Alternate key visual to skip player rights issue

Product key visual

MORE TO COME...