Astro
World Cup 2022
BRIEF
As the biggest satellite and IPTV provider in Malaysia, Astro is the only broadcaster in Malaysia to show all 64 matches of the 2022 World Cup. They needed a campaign that uses the hype of the World Cup to get people to upgrade or sign up for the Sports Pack.
SOLUTION
The World Cup is the world's biggest athletic event, bringing together the top football players from all over the world to compete for the biggest sporting prize in history. A heroic quest for the World Cup was dramatised and portrayed in a Qatari backdrop of desert and skyscrapers in order to showcase the magnificence, travel, and competitiveness.
IN COLLABORATION WITH
Adzam (CD), Wesley (Copywriter)
WHEN
2022
WHERE
NagaDDB
ROLE
Art Director & Designer
FIELD
Campaign


Alternate key visual to skip player rights issue

Product key visual





