TEACH FOR MALAYSIA
Story Worth telling
BRIEF
Teach for Malaysia needed a recruitment campaign to inspire future graduates to sign up for its Fellowship Programme - a two-year leadership programme.
SOLUTION
One of our deepest fears is living a life with nothing to show for. We tapped into this sense of urgency and came up with #StoryWorthTelling, a recruitment campaign designed to stir the need in future graduates to make their lives a story worth telling by joining the Teach for Malaysia Fellowship Programme.
IN COLLABORATION WITH
WL (ACD), Lyndy (AD), Deborah (Copywriter), Brandon (Copywriter), Yiinz (Designer)
WHEN
2018
WHERE
BBDO Malaysia
ROLE
Art Director & Designer
FIELD
Activation
