Hong Leong Bank
Debit Card REDESIGN
BRIEF
In the age of fast-moving fintech brands, Hong Leong Bank needed to better reflect the innovation and human-first approach within the business to existing and new customers. The brand evolved with a new mantra of "Built Around You". The new brand elements needed to be integrated across their cards, products and experience gradually. The Hong Leong debit card, a card that every Hong Leong Bank customer holds was the first to be updated.
SOLUTION
By prioritising simplicity in all new communications, we created a stylised version of the Hong Leong Bank logomark to accentuate the brands move to being simple and premium. The mark was given a spot UV finish to reflect the environment and keep the user feeling excited every time the card is drawn out. Almost to be a conversation piece that builds brand love.
IN COLLABORATION WITH
Alisa (Designer)
WHEN
2020
WHERE
NagaDDB
ROLE
Art Director
FIELD
Product Design
