HL Bank Singapore
Savings Account (Proposal)
BRIEF
HL Bank Singapore want to expand its services to personal customers (young affluent millenials) by introducing a simple, 4 step, 4-minute process to open a CASA with HLB fully online, thus making it easier to bank with HLB Singapore. User also stand a chance to be rewarded with SGD200 / get higher interest rates / win a holiday stay.
SOLUTION
Opening a savings account sounds like a whole lot of work. But with HL Bank, you can get a hardworking savings account, by barely lifting a finger, in under 5 minutes. We developed an awareness campaign based on the idea of “hardworking by barely lifting a finger”, taking something that seemed like a massive chore and turn it into something super simple.
IN COLLABORATION WITH
Ben (ACD), Derek (Group Head), CK Chen (Designer)
WHEN
2019
WHERE
NagaDDB
ROLE
Art Director & Designer
FIELD
Campaign & Activation
We’d start a #NoSweatChallenge where people would do their own version of a “hardworking by barely lifting a finger” to double their contest bids
