HONG LEONG BANK
Reboot Your 2020
BRIEF
The annual HLB Digital Day campaign aims to mark Hong Leong Bank’s stance on being a truly digital bank. For Digital Day 2020 - to push online promotions by driving online activations, and seeding communications online, based on the 3 highlighted key campaign pillars - Banking, Shopping, and Dining.
SOLUTION
This year has been a bit of a bummer. Australia was on fire. Floods. Helicopter crashes. Earthquakes. And the better looking prince decided he didn’t want to be a prince anymore. And now, a worldwide pandemic that’s changed the very way we live. 2020 needed a refresh. It needs a reboot. Let’s refresh the spirit of Malaysians across the country this Digital Day. Let’s Reboot 2020
IN COLLABORATION WITH
Project Room (Production House), Ben (ACD), Derek (Group Head), Jinn Jiek (AD), Sze Wee (Designer), CK Chen (Designer)
WHEN
2020
WHERE
NagaDDB
ROLE
Art Director & Designer
FIELD
Campaign
Contextual digital ads giving people discounts to boost their mood.
