HONG LEONG BANK
Mortgage Campaign (Proposal)
BRIEF
Home ownership amongst millennials has been significantly dropping. Hong Leong Bank wanted to increase their brand awareness of their home loan products to Malaysia’s first home buyers.
SOLUTION
INSIGHT 1: Malaysian millennials are not really buying houses. Majority of Malaysian millenials do not even have 6 months emergency savings but they live a lavish live. RM16 coffee, bubble tea parties, a fancy car with high monthly commitment, a nice watch and so on. But many still aspire to own a place they call home. INSIGHT 2 (why uncle how?): Millennials dont like taking advice from strangers
IN COLLABORATION WITH
Ben (ACD), Derek (Group Head)
WHEN
2020
WHERE
NagaDDB
ROLE
Art Director & Designer
FIELD
Campaign & Activation
